In-House Training Services

Benefits for clients

Part of the challenge for universities & colleges is to improve their in-house skills in competitive analysis. Some of the benefits we bring to our clients:

  • Overcoming resistance to change in a organisation
  • Obtaining buy-in from senior managers
  • Improving awareness of competition per se and key competitors
  • Improved communication of vital intelligence

Case Studies

Building In-house capability

A university wanted to develop an in-house competitive intelligence and analysis capability. Over a period of six months EMP mentored a member of the university’s staff to enable him to perform in-house functions which had previously been outsourced.

Saving a faculty from possible closure

A university faculty was underperforming in student recruitment, but did not know the reasons. EMP conducted a number of one-to-one sessions and workshops to develop and implement a competitive strategy.

for Universities & Colleges

Improving in-house skills of universities, colleges & private higher education providers in competitive intelligence & analysis

Services we provide for clients

Higher education providers need to identify how to compete effectively in the increasingly competitive HE marketplace. We help HE providers to build their own internal capability to carry out competitive analysis and develop competitive strategies. We use one-to-one mentoring, seminars and workshops to transfer the skills required. With these skills, HE providers build strategies to take advantage of opportunities and also to protect themselves from competitive threats.

We help HE providers to:

  • change the mindset of staff about the need to be more competitive
  • get buy-in and improved teamwork between faculties and other parts of the organisation
  • build new analytical models suited to their markets and competitive environment
  • improve the “bridge” between research and analysis and strategy
  • communicating competitive research and strategies in effective ways

Our understanding of the culture of universities comes from university course production and consultancy experience over a combined period of nearly 20 years.

What our clients say about us

“Excellent – we have learned so much and can now put much of it into practice”
Marketing Manager, UK Russell Group University
“Academics now realise how important competitiveness is”
Dean of a Faculty, UK University